Advertising through KDP

Go to your KDP dashboard. Click the Promote and Advertise button.

Choose the Run and Ad Campaign option, and set your marketplace to Amazon.com (this is the US market). Click the Create an ad campaign button.

Choose Sponsored Products. (Those Kindle lockscreen ads are ineffective. Too many people have Kindles without ads.)

Name your campaign. If you have several books, put the title here, and date (or season) of ad.

Start with a small amount of time, say two weeks, and set your Daily Budget for as much as you can afford.

Use the Automatic targeting. Your book’s keywords, that were selected by your editor, should steer readers your way.

(Be aware that you can can change these keywords at any time. Back at the dashboard, choose Edit eBook Details. As you click through the pages, you’ll find the keyword blanks. Make sure that you keep clicking though until you get to the Publish button or your changes will not be saved.)

Bookmark your ad campaign page to keep track of sales.

Free Book Promotions

At MPP, we enter all our authors’ books into KDP Select. This service gives you the most options: better royalties, paid lending, and giveaways. The Free Book Promotion allows to to give away your book for 5 days out of each 90-day enrollment period. You can run a Free Book Promotion in all Kindle marketplaces where the KDP Select-enrolled title is available for sale.

Free Book Promotions are particularly powerful if you have a series. Readers get one book for free, then come back to purchase others in the series. To boost sales, we recommend rotating through your series during the three month enrollment period. Yes, that means that all of your books will be free for a few days every three months, but the result should be more readers, and hopefully more good reviews. Both more readers and more reviews boost your sales rank.

If you have only one book, the Promotion can still result in more readers and more reviews.

Scheduling a Free Book Promotion

To schedule a Free Book Promotion after your eBook is enrolled in KDP Select and available for sale on our website:

1. Go to your ​Bookshelf​.

2. Click ​Promote and Advertise​ next to any eBook enrolled in KDP Select.

3. Under "Run a Price Promotion," choose ​Free Book Promotion​ ("Kindle Countdown Deal" is the default).

4. Click ​Create a new Free Book Promotion​.

Enter the desired start and end date. Avoid ending your promotion on the final day of your KDP Select term.

5. Click ​Save changes​.

You can schedule one or more free promotions, edit or delete a scheduled free promotion, or stop an ongoing free promotion. To provide the best reader experience, your eBook won't be included in the Kindle Owners' Lending Library​ on the days it's offered for free.

When can I schedule my Free Book Promotion?

You have a couple of options for running your free promotion for the 5 days:

● Run all 5 days at once
● One day at a time

Whatever you decide, the results will be more advantageous if paired with Facebook advertising.

Free promotions must be scheduled at least one day before your desired start date, so the earliest possible date to begin your future free promotion would be the second day of your new enrollment period. For example, if your new KDP Select enrollment period starts on January 1, the earliest date you can schedule your free promotion would be January 2.

Cancel a Free Book Promotion

To stop an ongoing promotion, go to your ​Bookshelf​ and click ​Promote and Advertise​. It can take a few minutes to several hours for the cancellation to take effect. You can reschedule any fully unused promotional days after you cancel a promotion, though a free promotion day canceled while in progress won't be credited back to your account. It's not possible to rollover any unused free promotion days from one term to future terms.

Royalties

Because your eBook is available for free during a Free Book Promotion, you won't receive royalties for it while the promotion runs.

Sales rank

Amazon Best Sellers lists are divided into ​Top 100 Paid​ and ​Top 100 Free​ in the Kindle Store. While your book is offered for free, it will have a sales rank in the Free list. Once your Free Book Promotion is complete, your book will enter the paid Paid list.

It can take several hours for books to transition between the Free and Paid lists before and after promotional periods. In some cases, the transition may take longer due to system latencies. Since the start and end times of promotions are based on midnight Pacific time, the exact time your book reflects a free or paid sales rank will vary depending on the time zone from which customers are viewing your book. For example, customers in time zones other than Pacific time may not see books reflected in the free list until much later in the day, depending on local time.

The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com. Your book will drop in sales rank in the Paid list from the time your free promotion begins to the time it ends. However, since sales rank takes previous sales into account as well as recent sales, your previous paid rank will influence your new rank when your book enters the paid categories again. Learn more about ​Amazon Best Sellers Rank​.