This blog post focuses on ebooks, but even print books light up with a little chapter title pizzazz.

Chapter titles are making a big comeback in the age of the e-book.

Why?

Because of the “Look Inside” function on a book’s buy page at most online retailers. This is where you make or break your sale, as Ruth showed us in her great post on How To Lose a Book Sale. Most retailers insist on a Table of Contents in your opening pages. And the average Table of Contents of a novel looks like this:

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Bored yet?

Is that really what you want taking up the valuable real estate in your “Look Inside”?

Compare that with Rick Riordan’s current #1 Bestseller, The Red Pyramid

1. A Death at the Needle

2. An Explosion for Christmas

3. Imprisoned with my Cat

4. Kidnapped by a Not-So-Stranger…

Which table of contents is more likely to intrigue a reader?

Read the entire Anne R. Allen … with Ruth Harris blog post here.