BookBub queried 300 authors on how they were using preorders to sell new books. Click here for the results.
Mission Point Press encourages epub preorders at KDP, and these can be loaded with just a description and a final cover.
We generally discourage paperback preorders, as those would need to flow through IngramSpark, making Ingram the principle printer/distributor of orders through Amazon and locking in Ingram’s lower royalty.
KDP is always innovating, and we hope a paperback or hardcover preorder option is coming soon.